Make sure your photos are clear and sharp - follow our guide to taking good photos of your artwork. If the photos are of poor quality, the impression of the artwork will be impaired. As a result, the visitor may find it difficult to get a fair and serious picture of the work and you may lose the potential customer. Remember to photograph the artwork in daylight and to include as little of the background as possible. If you have difficulty taking photos yourself, we suggest that you seek help from someone close to you who is a little more skilled at photography.
Write detailed descriptions of your works and provide as much information as possible. Important details to describe include: size, price, title, technique, any shipping costs when purchasing, and whether the work is framed or not. The more information the speculator receives, the better overall picture he or she will get of the work. This can result in a faster purchase process, as the person does not feel the need to see the artwork “for real” and instead buys the work directly through your online gallery.
Continuously upload new works to your gallery and make sure that your gallery continues to be attractive for the visitor to come back to. When we see something more than once, we remember it. The more often a visitor sees your artwork, the more likely it is that the person will choose to purchase it. With an updated gallery, you arouse the visitor's curiosity and make them want to return to see more.
Upload a profile picture and a background image that represents you as an artist. First impressions are very important in artistic contexts. Just as we form an opinion about a work of art, we also form an opinion about the person behind the work. For many customers, it is important to have a more personal contact with the artist. Therefore, make sure to give the visitor a more descriptive image of you as an artist so they get to know you a little more.
Add exhibitions you have participated in, if you are part of an art circle or art society. You should think of your gallery as your artistic CV. This can be very important if, for example, you are going to send applications to art schools or apply for scholarships.
